定义了动漫衍生产品的概念,明确其归属于产品设计领域的本质,分析了当前国内外动漫衍生产品设计现状,即因缺乏科学系统的创新方法指导,呈现出普遍欠缺目标用户需求定义的动漫原型简单复制。从产品设计角度出发,进行国内外各类成功设计案例简析及动漫衍生产品的设计实践,探讨动漫衍生产品设计方法,提出F-E-A-E,即以Funcion功能、Emotion情感、Age年龄、Entertainment娱乐为思路的动漫衍生产品设计方法。 The concept of animation derivative product is defined and its essence belongs to the field of product design. The present situation of animation derivative product design both at home and abroad is analyzed. Due to the lack of scientific method of innovation guidance, animation prototype Simple copy. From the perspective of product design, this paper analyzes all kinds of successful design cases at home and abroad and the design practice of animation derivative products, explores the design methods of animation derivative products, and proposes FEAE, which is based on Funcion function, Emotion emotion, Age Age and Entertainment entertainment. Animation derivative product design method.