“广告作为一种文化存在,它的任何一次成功的设计、创作和传播都离不开它的一个主要组成部分———广告语。”[1]2007年10月由上海世纪出版股份有限公司、上海教育出版社鼎力推出的《广告语言》一书,采用流行的787×1092mm开本设计印刷,装帧精美大方,极具清新、典雅之美感,在林 “Advertising as a cultural existence, its success at any one of the design, creation and dissemination of inseparable from it is a major part --- advertising slogan.” [1] October 2007 by Shanghai Century Publishing Co., Ltd. , Shanghai Education Publishing House vigorously launched the “advertising language” a book, using the popular 787 × 1092mm open-format design printing, beautifully framed, very fresh, elegant beauty, in the forest