随着信息化、全球化、市场化和城镇化的深入发展,传统的农资市场格局在近年来也发生了巨大的转变。农资行业中产、供、销等各环节的关系被压缩,渠道和市场空间更加趋于扁平化,正处于转型期的农资行业不得不开始对流通手段进行创新与变革。农资营销引入电子商务就是其最具时代特色的内容。不管是生产企业还是流通商,都试图探索通过电子商务的平台打开新的农资营销平台。虽然农资电商有着广阔的市场前景,但从目前来看,由于运输和目标群体的特殊性等原因,这条营销之路也并不好走。到底这些问题如何破解,有没有好经验可循?也许我们从下面的文章中可以找到答案。 With the deepening of informationization, globalization, marketization and urbanization, the traditional pattern of agricultural capital market has undergone tremendous changes in recent years. The relationship among middle class, supply and marketing of agricultural materials industry is compressed, and the channels and market space tend to be flattened. The agricultural industry in transition is having to start to innovate and change the means of circulation. The introduction of e-commerce into agricultural marketing is the most characteristic of the times. Whether manufacturers or distributors, are trying to explore through e-commerce platform to open a new agricultural marketing platform. Although agricultural electricity supplier has a broad market prospects, but for now, due to the special nature of transport and target groups and other reasons, this marketing is not a good way to go. In the end how to solve these problems, there is no good experience to follow? Maybe we can find the answer from the following article.