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名人广告是指由社会知名人士推荐产品、或是为产品优点佐证、或作为产品的广告代言人的一种广告策略。名人广告手法早在20世纪初就已出现。美国智威·汤普逊广告公司率先在力士香皂的印刷广告中使用国际影星照片,之后,许多广告公司纷纷相模仿,名人广告风起云涌,不仅有阿兰·德龙、迈克尔·杰克逊那样的影星、歌星,乔丹、刘易斯那样的球星、名将,还有罗斯福、里根那样的社会名流、政治家。我国三十年代的影后胡蝶也为当时的力士香皂、冠生园
Celebrity advertising is recommended by the community celebrities, or evidence of product advantages, or as a product advertising spokesman an advertising strategy. Celebrity advertising practices as early as the early 20th century has appeared. The US advertising agency Zeven Thompson pioneered the use of international movie stars in print ads by Lux Soap, after which many advertising agencies have followed suit. Celebrity ads have surged in popularity. Not only are movie stars such as Alan Dragon and Michael Jackson, singers, Jordan, Lewis, star, star, as well as Roosevelt, Reagan as celebrities, politicians. After the film in the thirties of China’s Hu Die also for the moment Lux soaps, Guan Sheng Yuan