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2014年底,价格风暴席卷空调市场,不过,这场风暴也为二三线品牌找准定位,占据市场提供了机会。在低迷的市场环境中,扬子空调取得了家用空调同比增长15%、商用空调同比增长41%的好成绩。扬千帆共进,悦万象更新,2015扬子人誓将辉煌再创。过去的2014年,中国家用空调市场起伏不定。上半年风调雨顺,但从下半年以来,进入了一个持续低迷的阶段。淡季国内空调市场整体表现不佳,出货量、终端零售量均不尽如人意,而行业库存却再次创新高。据奥维云网(AVC)数据显示,2014年空调市场
At the end of 2014, the price storm engulfed the air-conditioning market. However, this storm also positioned itself for the second and third-tier brands and provided an opportunity to occupy the market. In the depressed market environment, Yangzi Air-conditioner achieved a good 15% year-on-year increase in home air conditioners and 41% year-on-year growth in commercial air conditioners. Yang Qianfan progressed, Yuet Vientiane updated, 2015 Yangzi people will vow to recreate. In the past 2014, the home air conditioner market in China was fluctuating. In the first half of the year, the weather was favorable, but since the second half of the year, it has entered a period of continuous downturn. In the off-season, the overall performance of the domestic air-conditioning market was poor, and shipments and terminal retail volumes were all unsatisfactory, while the industry inventory was again new high. According to AVC data, air-conditioning market in 2014