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1987年,肯德基第一次踏上中国,那时,能够在肯德基的餐厅里吃上一块肯德基,不仅仅只是身份的象征,还是潮流的代表。一转眼,2017年,肯德基已经到中国30周年了。如今,5,000多家门店的肯德基,已经是中国最大的速食连锁餐厅,龙头地位不容撼动。对于这个值得纪念的30周年,如果它只是出了一张30年前的海报,或是拍了一部微电影来缅怀30周年庆,说真的,不会出现在这里作为案例探讨,因为,那太一般了,但是,它推出的是:“你好,1987!”实质的做法是:肯德基中国30年,价格重返1987年!是的,你没听错。两款最受欢迎的商品:土豆泥,价格回到
In 1987, KFC first set foot on China, then, able to eat a KFC restaurant in KFC, not just a symbol of identity, or the trend of the representative. In a blink of an eye, KFC has reached the 30th anniversary of China in 2017. Today, more than 5,000 stores in KFC, is already China’s largest instant food chain restaurant, the leading position can not be shaken. For this memorable 30th anniversary, it would not appear here as a case study if it was just a 30 year old posters, or a miniature film to cherish the 30th anniversary, That’s too general, but it’s rolling out: “Hello, 1987!” The real thing is: KFC China for 30 years, the price back to 1987! Yes, you have not got it wrong. Two of the most popular items: mashed potatoes, the price back