串串香兴起于上世纪80年代,具有30多年的历史了,至今经久不衰,遍布成都,多为小型餐饮企业。本文从市场竞争情况入手,确定了成都串串香市场是一个完全竞争市场,并分析了连锁品牌和非连锁品牌的竞争模式成功经验,最后提出了串串香品牌竞争策略。 Strings of incense began in the 1980s, with more than 30 years of history, has enduring, throughout Chengdu, mostly small catering enterprises. This article starts with the market competition, confirms that the market of Chengdu Chaochangxiang is a perfectly competitive market, and analyzes the successful experience of the competition mode of the chain brand and the non-chain brand. Finally, it puts forward the strategy of brand competition of Chaochuxiang.