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企业的投资决策在一定程度上影响着企业的经营效益,关系着企业是否可以在经营之中发展和扩大。在我国当前的投资决策之中,大部分企业都是根据被投资公司的财务状况来进行投资决策的,不涉及该企业的经营战略。但在市场经济条件之下,企业的经营战略在某种程度上影响着企业是否可以成功经营。本文对于企业战略规划对投资决策的影响进行了介绍,并根据经济理论构建了合适的决策模型。
To a certain extent, the investment decision-making of enterprises has an impact on the operating efficiency of the enterprise, and it is also related to whether the enterprise can develop and expand in the operation. In our country’s current investment decision, most of the enterprises make their investment decisions based on the financial status of the invested company, and do not involve the business strategy of the enterprise. However, under the condition of market economy, the business strategy of the enterprise affects to some extent whether the enterprise can operate successfully. This paper introduces the impact of corporate strategic planning on investment decisions and builds an appropriate decision model based on economic theory.