在综合分析国内外现有预测模型的基础上，提出了适合中国国情的轿车市场预测方法——弹性系数法和指数平滑法，并对这两种方法在轿车市场预测模型中的应用进行了对比分析 Based on a comprehensive analysis of the current domestic and foreign forecasting models, this paper presents a car market forecasting method suitable for China’s national conditions - the elasticity coefficient method and the exponential smoothing method, and compares the application of these two methods in the car market forecasting model analysis