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也许人们至今还在对IBM近十年间的“美妙转身”津津乐道。就是在这个黄金般的十年中,IBM找到并迅速抓住了新时代最炙手可热的两个“S”——软件(Software)和服务(Service),并用属于IBM的独特方式,一步步把自己的重心倚靠其上。故事的发展脉络一如MBA教科书中的经典案例一样标准。无论是IBM苦心打造了十年的软件帝国,还是三年前那句响彻全球的“电子商务随需应变”,方向明确、目标清晰的IBM正用咄咄逼人的实际行动大声回答着以下的问题:IBM从来不缺少变化,但为什么IBM的每次改变都能率先触摸到整个IT业的大方向?IBM也并非无懈可击,但为什么IBM每次都能找到恰当的方式掩盖弱点?以这样的背景看,IBM为其软件帝国所筑起的色彩斑斓的城堡,也许仅仅只是个驿站,更宏大的理想注定还在前方。
Perhaps people still talked about IBM’s “wonderful turn around” in the past ten years. It is during this golden decade that IBM has found and quickly seized the two hottest “S” -software and services in the new era and used it in a unique way that is part of IBM The center of gravity leans on it. The context of the story is the same as the classic case of MBA textbook. Whether IBM is painstakingly building a software empire for a decade or the global e-commerce on demand three years ago, clear-cut, targeted IBM is answering the following questions with aggressive action: IBM has never been the lack of change, but why IBM every change can take the lead in touch the entire IT industry? IBM is not perfect, but why IBM every time we can find the right way to cover up weaknesses? In this context, The colorful castle that IBM built for its software empire might be just a coaching inn, with ambitious ideals still ahead.