广告界有句人所共知的名言:我知道一半的广告费是被浪费掉了,但我不知道浪费的是哪一半。这句话点出了营销人、广告人心中永远的痛。广告投放是科学,但更是高超的艺术。为了降低传播成本,提高传播效果,需要通过准确选择目标消费者、提炼传播内容和选择适当的传播媒体,来达到 There is a well-known quote in the advertising world: I know half the advertising costs are wasted, but I do not know which half wasted. This sentence points out the marketing people, advertising people forever pain. Advertising is a science, but more superb art. In order to reduce the cost of communication and improve the communication effect, it is necessary to reach the target consumers by accurately selecting the target consumers, refining the contents of the communication and selecting the appropriate media