近日,百事纯果乐为了推广旗下果汁饮料品牌果缤纷,大打差异化营销牌,和国内领先视频网站土豆网强强联手,共同推出中国首部网络互动现代魔幻爱情片《爱缤纷》,将果缤纷的不同口味与主人公经历的四段不同爱情相结合,演绎“爱情对味”的浪漫故事。唯美的剧情和精致的画面使得它在八月份一上线便吸引大量网友关注,风靡网络,成为本年度中秋档的热播大片,也为纯果乐提升了品牌形象。 Recently, Pepsi pure fruit music in order to promote its colorful fruit juice brand, playing a differentiating marketing card, and the leading domestic video network Tudou powerful combination of the first network in China launched the modern magic love story “love colorful”, the fruit Colorful different flavors and the hero experienced four different stages of love, the interpretation of “love to taste,” the romantic story. Aesthetic plot and exquisite picture make it in August on a line will attract a large number of users attention, swept the Internet, became the blockbuster mid-year blockbusters, but also for pure fruit music to enhance the brand image.