概述从中心城市周报在报纸定位、内容设置、活动策划、经营之道等方面独到成功运作案例,分析探究了地方城市周报的发展策略,认为产品定位决定发展空间,核心竞争力来源于其强烈的地域特征及强大的服务功能,并指出随着社会分层化和城市化的发展进程,地方城市周报将大有作为。 This article analyzes the strategy of local city weekly development from the successful operation cases of newspaper centering, content setting, activity planning and management in Central Weekly. It considers that product positioning determines the development space and its core competitiveness comes from its strong Geographical features and strong service functions, and pointed out that with the development of social stratification and urbanization, the local city weekly will make a difference.