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基于散落在各个网络空间的社群,很多品牌都已经开始做社会化营销,希望引爆社群,并且逐渐建立品牌自己的社群,成为粉丝的“家”。翻开手机,众多微信群哪一个最有价值感,使你愿意为它付费?网易云音乐里哪一张专辑让你奋不顾身加入讨论组,似乎评论比歌曲更有意思?知乎上你关注的大神出书了,你会默默购买吗?由于手机、即时社交、位置服务等硬软件工具的高速发展,我们的社交生活被智能手机占据,被各种社群
Based on the scattered communities in various cyberspace, many brands have begun to do social marketing, hoping to detonate the community, and gradually establish their own brand of the community, as fans “home ”. Open the phone, which one of the most valuable value of micro-channel group, so you are willing to pay for it? NetEase cloud music album which allows you to join the discussion group, it seems that comments are more interesting than the song? Know the God you are concerned about Book, and you will silently buy it? Due to the rapid development of hardware and software tools such as mobile phones, instant social, location services, our social life is occupied by smart phones, by various communities