“题好一半文”,说的是标题的重要。新闻标题是新闻的眼睛,它的好坏直接影响到读者的阅读兴趣。新闻标题不仅要准确、简洁,更要鲜明、生动、活泼、别致。这就需要新闻工作者在提炼新闻标题时运用恰当的修辞手段,掌握新闻标题修辞的新特征及其艺术美,从而制作出最完美最切文的标题,吸引读者的眼球,打动读者的心。 “Good question half the text,” said the title is important. News headline is the news of the eyes, its quality has a direct impact on the reader’s reading interest. News headlines not only accurate, concise, but also to be bright, vivid, lively, unique. This requires that journalists use the proper rhetorical devices to refine news headlines and grasp the new characteristics of news headline rhetoric and their artistic beauty so as to create the most perfect and most curated headlines that will attract readers’ attention and impress readers.