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旅游企业是旅游市场的主体,极大的推动了我国旅游业的发展在旅游业发展中占有很大分量。但当前旅游企业在发展过程中仍然存在很多问题,例如企业的管理水平较低、科学创新能力较弱以及企业结构比例不均匀等等。因此,促进旅游企业的优化转型迫在眉睫。
Tourism enterprises are the mainstay of the tourism market, which has greatly promoted the development of China’s tourism industry in the development of tourism occupies a large part. However, there are still many problems in the development of tourism enterprises at present, such as the low level of management of enterprises, the weak capacity of scientific innovation and the uneven proportion of enterprise structure. Therefore, to promote the optimization and transformation of tourism enterprises is imminent.