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为适应盐业体制改革的新形势以及“互联网+”营销模式的新趋势,内蒙古盐业公司顺势而起,主动作为,高度重视互联网技术应用在蒙盐未来发展中的重要战略作用,于2016年初,启动了电子商务平台“盐宝”项目建设,有针对性的借助互联网之力,培养公司长期的可持续性竞争优势,打造电商、传统渠道和实体门店融合的全渠道经营平台,通过电子商务平台的建设、运营、发展,使盐业系统的非盐经营板块一步到位,
In order to adapt to the new situation of the reform of the salt industry system and the new trend of “Internet ” marketing mode, Inner Mongolia Salt Industry Corporation took the initiative and took the initiative as a priority, attaching great importance to the important strategic role of Internet technology in the future development of the salt industry. In early 2016, the e-commerce platform “Yan Bao” was launched. Targeted use of the power of the Internet to cultivate the company’s long-term sustainable competitive advantage and create a full-channel operation integrating e-commerce, traditional channels and physical stores Platform, through the e-commerce platform construction, operation and development, the salt industry system non-salt business plate one step,