户外真人秀节目是影视业与旅游业融合发展的产物。文章对户外真人秀节目旅游营销特点分析的基础上,构建了户外真人秀节目与旅游融合的“四位一体”动力机制,从营销基础、营销理念、营销产品和营销策略等方面探讨了旅游目的地营销创新,并指出主题特色、休闲度假和深度体验将成为未来旅游的发展方向。 Outdoor reality show is the film and television industry and the product of the integration of tourism development. Based on the analysis of the tourism marketing features of the outdoor reality show, the paper builds a “four in one ” motivation mechanism that integrates outdoor reality show and tourism. Based on the marketing foundation, marketing idea, marketing product and marketing strategy, Innovative tourism destination marketing, and pointed out that the theme features, leisure and depth of experience will become the future direction of tourism development.