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老树和他的画火了,画中的主角是一位民国装束的长衫先生,随性配上一首简约通俗又不乏深意的小诗,展示了一种现代都市人向往的慢生活,造就了一处纸上桃花源。由此赢得粉丝,从而获得进军艺术产品营销市场的各种商机。微博使得老树画画成为热点,长衫客成为艺术符号或文化符号,一切才有可能。“老树画画”的三个层次任何一件产品从理论上都能分成三个层次:核心层、有形层和延伸层。产品的核心层是指产品的基本功能,即消费者从中获得的物质需求和精神需求。
The old tree and his painting fire, the protagonist in the painting is a Republican dress Chang-jen, with a simple and popular with no lack of profound meaning of the little poem, showing a longing for modern city life, create A piece of paper on the peach blossom. Thus gaining fans, thus gaining access to various business opportunities in the art product marketing market. Weibo made the painting of old trees become a hot spot, long gown off as an artistic or cultural symbol, everything is possible. Three levels of “old tree painting ” Any one product can theoretically be divided into three levels: the core layer, physical layer and extension layer. The core layer of the product refers to the basic function of the product, that is, the material needs and spiritual needs consumers obtain.