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立足于国内开放大学课程推介的实践需要,以开放大学的课程如何推介为核心,通过比较分析,有针对性地搜索和梳理了国内外相关教育机构课程推介的典型案例。在案例分析过程中,主要针对课程推介页面、课程推介视频及面对面推介中所涉及到的课程推介内容要素进行了比较分析,总结出国内外相关教育机构在课程推介中存在的共性与个性。在此基础上,提炼出国内开放大学课程推介内容的构成要素,并对课程推介的具体方式提出了建议。
Based on the practice needs of introducing the curriculum of domestic open universities, this paper focuses on how to promote the curriculum of open universities. Through comparative analysis, it searches and sorts out the typical cases of the introduction of curricula at home and abroad. In the process of case analysis, this paper mainly analyzes the content of the course recommendation contents involved in the course introduction page, the course introduction video and the face-to-face promotion, and sums up the commonness and individuality of the related educational institutions at home and abroad in the course promotion. On this basis, the author concludes the elements of the contents of the promotion of domestic open universities and puts forward some suggestions on the specific ways of promoting the curriculum.