在平面设计中,设计者期望通过图形传达意义。但是,图形的最终传达效果往往与预想的传达效果有差距,我们称之为形意传达的间距。本文就是要通过对编码过程和解码过程的分析,来阐释间距产生的根源。对于设计者而言,不断地缩小间距,而非消灭间距,才使创作有意义。 In graphic design, designers expect to convey meaning through graphics. However, the ultimate effect of the graphic is often different from the expected effect, which is what we call the pitch of the form. This article is to explain the origin of the pitch by analyzing the encoding process and the decoding process. For designers, to keep the pitch, rather than eliminate the pitch, make the creation meaningful.