随着世界经济整体下滑,企业经营管理成本的上升,中国经济正面临巨大困境,“过冬”成为了国内外企业在未来较长时间内都需要面临的严峻挑战。面对愈来愈大的销量、成本和竞争压力,营销管理者都在竭尽全力寻找实现最佳投资回报率 As the world economy as a whole declines and the cost of business management rises, the Chinese economy is facing a huge predicament. As a result, the “winterization” has become a serious challenge that domestic and foreign enterprises face in the long run. Faced with increasing sales, costs and competitive pressures, marketing managers are doing their best to find the best ROI