在国家可持续发展战略的引领下,电力经营体制的转变事关市场经济建设,经济和社会的进步,缓解电力供需矛盾,提高人们生活和进一步发展电力企业。本文基于长期的基层工作实践,描述了供电企业电力营销的现状,提出了电力营销的策略,希望可以起到参考和借鉴的作用。 Guided by the national strategy for sustainable development, the transformation of the power management system is related to the construction of market economy, economic and social progress, easing the contradiction between supply and demand of power, improving people’s lives and further developing power enterprises. Based on the long-term grassroots work practices, this paper describes the status quo of power marketing in power supply enterprises and puts forward the tactics of power marketing, hoping to play a reference and reference role.