直觉判断在创业者的决策实践中如影随形,但理论界对创业直觉判断的探查却十分鲜见。本文依据自然决策理论、启发式偏见理论及两个理论的交叉,挖掘创业直觉判断的分析脉络,发现“创业直觉判断可靠吗”不能通过“是”或“否”下结论,其背后的本质问题是对创业直觉判断质量的评价,而善用熟练性直觉、避免启发性直觉是关键。本文在提炼创业直觉判断质量的主客观影响因素基础上,构建改善创业直觉可靠性的行动框架,认为经验与技能积累、数据收集能力改善、信息处理能力提升、外部资源整合等路径有助于提升创业直觉判断的质量。 Intuitive judgments go hand in hand with the entrepreneur’s decision-making practice, but theorists’ investigations of entrepreneurial intuition are very rare. Based on the theory of natural decision-making, heuristic bias theory and the intersection of the two theories, this dissertation digs the analysis context of intuitionistic judgment of entrepreneurship and finds that “entrepreneurial intuition can not be judged reliably” can not pass the conclusion of “yes” or “no” , The essential question behind it is to evaluate the quality of entrepreneurial intuition judgments, and to make good use of intuition of intuition and avoid heuristic intuition is the key. Based on the subjective and objective factors that affect the quality of business intuition judgment, this paper constructs an action framework to improve the intuition and reliability of entrepreneurship. It suggests that the path of experience and skill accumulation, data collection capability improvement, information processing ability improvement and external resource integration can help to promote Business intuition to judge the quality.