广告讲究创意,幽默广告更是如此。现代广告幽默感越来越强,它采用多种表达方式和表现手法,让人们在笑声中不自觉地增强了对产品的认同感,而放松了对广告的本质的警惕和排斥,在轻松愉快的情绪体验中,产生深刻的印象。本文列举一些颇具创意的幽默的广告的类型和艺术表现手法,说明了幽默的重要性,同时,也提出了幽默广告在产品中的重要作用。 Advertising creative, humorous ads even more so. Modern advertising is getting stronger and stronger sense of humor, which uses a variety of expressions and expressions, so that people in the laughter unconsciously enhance the sense of identity of the product, but relaxed the vigilance and exclusion of the essence of the ad, relaxed Happy emotional experience, have a deep impression. This article lists some very creative and humorous types of advertisements and artistic expressions, illustrates the importance of humor, and at the same time, puts forward the important role that humorous advertising plays in products.