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近几年在电视节目品牌与内容竞争的背后,节目互动的重要性愈发明显,成为能够左右频道、栏目收视率、影响节目口碑的重要因素。本文主要根据全媒体时代特点对我国综艺节目互动模式进行分析,以湖南卫视为参考对象,结合其多档知名综艺节目的互动模式作为案例进行解读,并对电视节目互动的未来趋势提出猜想和建议,以便我国电视综艺节目在进行互动模式策划时能更好地认清现状,勇于创新。
In recent years, behind the competition between brands and contents of TV programs, the importance of program interaction has become more and more obvious. It has become an important factor that can influence channels and ratings of programs and affect the reputation of the programs. This article mainly analyzes the interaction pattern of variety shows in our country based on the characteristics of the all-media era. Taking Hunan Satellite TV as the reference object and the interactive mode of its well-known variety shows, this article interprets the interactive trend of the television programs and puts forward the conjectures and suggestions , So that China’s television variety shows in the interactive mode planning can better recognize the status quo and be bold in innovation.