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在去年北京国际图书博览会上,西安交通大学出版社送展的一副图书封面(原书未能及时送展)受到许多出版界同行的重视,也得到不少外国书商的青睐。书名是《技术发展的历史逻辑》,作者:王克强,封面设计:王大成。该书封面用门捷列夫半身像及其周期表作底图,书名用中文简体字、中文繁体字、日本汉字拼成一三角书名图案,图内又套排英、德、俄三种文字的另一三角书名图案。此封面设计新颖别致,大大方便了不懂汉语的外国读者对书的了解,以至一阿拉伯书商提出,封面没有阿拉伯文该是一大遗憾!
At the Beijing International Book Fair last year, a book cover delivered by Xi’an Jiaotong University Press (original book failed to be delivered in time) has attracted the attention of many publishing houses and won the favor of many foreign booksellers. The title is “historical logic of technological development” by: Wang Keqiang, cover design: Wang Dacheng. Cover of the book with Mendeleev bust and its periodic table as the bottom map, the title of the book with simplified Chinese characters, traditional Chinese characters, Japanese characters spell into a triangle title pattern, the figure sets again English, German, Russian three languages Another triangle title design. This cover novel and unique design, greatly facilitate the foreign readers do not understand Chinese understanding of the book, as well as an Arab bookseller, the cover is not Arabic It is a great pity!