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现代营销观念强调顾客至上,企业的一切组织活动都以最大限度地满足顾客需求为中心。进入90年代以来,这一观念更被形象地诠释为:企业应以“培养顾客的忠诚”为宗旨。
Modern marketing concept emphasizes the supremacy of customers, all corporate activities are organized to maximize customer satisfaction as the center. Into the 90’s, this concept is more vividly interpreted as: business should be “to develop customer loyalty” for the purpose.