任务驱动法是基于建构主义学习理论的一种教学方法,可以有效地培养学生的合作能力、动手实践能力、自主学习能力和创新能力。现代推销技术实践教学中应用任务驱动法的实施步骤为创设推销情境、确定推销任务、自主模拟学、总结与评价。 Task-driven method is based on the constructivism theory of learning a teaching method, can effectively develop students’ ability to cooperate, hands-on practical ability, independent learning ability and ability to innovate. The implementation steps of applying task-driven method in the practice teaching of modern marketing technology are to create the marketing situation, determine the marketing task, independent simulation, summarization and evaluation.