论文部分内容阅读
国家积极实施品牌战略,品牌在促进区域经济协调健康发展方面发挥着越来越重要的作用。本文以道琼斯指数作为参考,构建了区域品牌价值发展指数模型,解决了如何衡量区域品牌发展水平的问题。具体计算方法是选取一个区域内品牌价值排名较高且相对稳定的30个品牌作为样本品牌,计算这些样本品牌价值之和的变动。以北京地区2010-2016年的数据为例运用模型进行了简单的模拟运算,发现品牌发展水平确实会与区域经济增速相互影响。
The state actively implements the brand strategy, and the brand plays an increasingly important role in promoting the coordinated and healthy development of the regional economy. Based on the Dow Jones index, this paper builds a regional brand value development index model and solves the problem of how to measure the regional brand development level. The specific calculation method is to select 30 brands with relatively high brand value rankings in a region as the sample brands and calculate the changes in the sum of the brand values of these samples. Taking Beijing 2010-2016 data as an example, a simple numerical simulation was carried out using the model, and it was found that the level of brand development indeed interacted with regional economic growth.