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众所周知,大约从2003年前后开始,全球五大广告集团,包括Omnicom集团(即奥姆尼康集团,新译“宏盟集团”)、WPP集团(在中国的媒介专业集团命名为GroupM,群邑集团)、IPG集团、Publicis集团(即阳狮集团,新名称“博睿集团”)和电通集团(Dentsu)等在全球广告市场上约共同占有三分之二的市场份额。在中国市
As we all know, around the year of 2003, the five largest advertising groups in the world, including the Omnicom Group (the Omron Group, the New York-based Hongmeng Group), the WPP Group (the Media Group in China named GroupM, Group), IPG Group, Publicis Group (ie Publicis Group, the new name “Borussia Group ”) and Dentsu Group, etc. together account for about two-thirds of the global advertising market share. In China