以浙江义乌销售型集群为例,采用定性和定量研究相结合的范式分析此类集群的市场势力构建模式。研究后现,市场机制与政府干预相耦合、以“微利”策略扩大市场份额及集群内销售渠道“网络化”是企业经营绩效得以改善的关键因素。在此基础上进一步剖析了基于销售型集群提升市场势力的三个维度,认为以“集群”为载体构建并强化市场势力,提升国际分工地位是矫正我国企业在国际竞争中比较利益扭曲的重要途径。 Taking Zhejiang Yiwu sales-type cluster as an example, this paper uses the combination of qualitative and quantitative research paradigm to analyze the construction mode of market forces of such clusters. After the research, the market mechanism is coupled with the government intervention, and the market share is enlarged by the “profit ” strategy and the sales channel within the cluster “network ” is the key factor to improve the business performance. On this basis, we further analyze the three dimensions of market forces based on sales cluster, and think that to build and strengthen market forces based on “cluster ” and to enhance the status of international division of labor is to correct the distorted comparative advantage of Chinese enterprises in the international competition Important way