客户洞察及在我国银行业的应用研究客户洞察一般可以理解为:经过一个分析与沉淀研究过程,冷静客观地洞察市场趋势。洞察客户行为和习惯等信息将“创造”新的机会,是洞察没有被发现的,而不是停留在“发现”旧习惯的层面,应该从“研究客户”(Customer Exploration)走向“感同客户”(Customer Empathy)。一个有效的客户洞察营销计划一般需要三个基本要素:先进的支持系统、有效的信息 Customer Insight and Applied Research in China’s Banking Industry Customer insight can generally be understood as a calm and objective insight into market trends through an analysis and deposition research process. Insights into customer behaviors and habits, etc. The new opportunity to “create” is where insight is not discovered, rather than staying at the “old” habit of “discovery,” and should start with “Customer Exploration” Go to “Customer Empathy.” An Effective Customer Insight Marketing planning generally requires three basic elements: an advanced support system, effective information