白酒文化不仅是白酒品牌传承的基石,更是提升品牌形象,增强品牌在市场中竞争力的重要支撑。本文通过列举分析酒文化对白酒品牌塑造的影响,提出企业在塑造品牌时正确运用酒文化的相关对策。 Liquor culture is not only the cornerstone of the inheritance of liquor brands, but also an important support for enhancing brand image and enhancing brand competitiveness in the market. This article analyzes the influence of liquor culture on the branding of liquor by enumerating and analyzing the relevant countermeasures for the correct use of wine culture by enterprises in brand building.