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在公关活动中,公关语言的表意功效对公关目标的实现,具有决定性的意义。因而,必须重视对公关语言形态及其功效的深入分析。公关实践说明,一切具有表意功效、促进思想交流、感情沟通的信息,都可称为公关语言。应该说,公关行为无所不在,公关语言无所不包。公关语言以其存在形态可划分为以下五种。1、音语音语是指作用于公关对
In the public relations activities, the ideographic effect of public relations language on the realization of public relations goals, with a decisive significance. Therefore, we must attach importance to the public relations language morphology and its effectiveness in-depth analysis. Public relations practice shows that all have the effect of ideological and ideological communication, emotional communication, can be called public relations language. It should be said that public relations behavior is everywhere, public relations language is all-encompassing. Public relations language with its existence can be divided into the following five forms. 1, phonetic pronunciation refers to the role of PR on