过去十年,在中国广告业营业额增长6倍的同时,户外广告以整个广告业2倍以上的速度迅猛发展。户外广告在中国广告市场上扮演着越来越重要的角色。户外媒体全天候发布而且渗透力特强,能够直达最多人次及最难接触的目标受众。户外广告是千人成本最低的媒体。消费者 In the past ten years, while the advertising industry in China has seen a six-fold increase in turnover, outdoor advertising has grown by more than two times as much as the entire advertising industry. Outdoor advertising plays an increasingly important role in the Chinese advertising market. Outdoor media is released around the clock and is extremely penetrating, with direct access to the most people and the toughest target audiences. Outdoor advertising is the lowest cost media for thousands of people. consumer