在国外,消费者撤回权制度已成为一项重要的消费者保护工具。但因其与传统民法理论存在冲突,我国理论界对该制度的正当性一直存在争议。行为经济学的有限理性理论为消费者撤回权。这一理论在解释消费者撤回权与契约自由原则冲突的同时,论证了消费者撤回权制度的正当性。 Abroad, consumer recalls have become an important consumer protection tool. However, due to its conflict with the traditional theory of civil law, the legitimacy of the system in our theoretical circles has been controversial. The theory of bounded rationality of behavioral economics is the consumer’s right of withdrawal. This theory proves the legitimacy of the consumer’s right of recall while explaining the conflict between consumer’s right of recall and the principle of freedom of contract.