物业管理企业属于服务型行业,它没有成形的产品,而是通过给业主(或住户)提供优质的服务使物业发挥出最大的使用价值和经济价值,它的特点是“保本微利,服务社会”。物业管理企业在发展中必须正视存在的问题,建立自己优秀的企业文化,树立良好的企业形象,在相关行业的产业链中丰富自身的内涵,提升企业的价值,塑造自身的品牌。 The property management enterprise belongs to the service-oriented industry. It does not have a formed product. Instead, it gives the property maximum use value and economic value by providing excellent service to the owner (or household). The property management enterprise is characterized by “protecting the meager profit and serving the society” . Property management enterprises must face the existing problems in the development, establish their own excellent corporate culture, establish a good corporate image, enrich their connotation in the relevant industries in the industrial chain, enhance the value of the enterprise and shape its own brand.