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随着互联网时代的到来,企业的自媒体营销成为企业宣传自己、打开销路的重要手段。本文希望通过分析红木家具品牌的特点和消费者的需求趋势,结合自媒体传播,提出能够适应特定的一种红木家具品牌的新营销方式,促进红木家具的发展,为红木家具的传承与创新注入新的活力,让更多的年轻人了解红木家具。
With the advent of the Internet age, self-media marketing has become an important means for enterprises to advertise themselves and open up sales channels. This paper hopes that by analyzing the characteristics of mahogany furniture brands and consumer demand trends, combined with the media from the media, put forward to adapt to a particular type of mahogany furniture brand new marketing methods to promote the development of mahogany furniture for mahogany furniture, heritage and innovation into New vitality, so that more young people understand mahogany furniture.