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本文从方向、定位与盈利模式三个维度,对广播内容产品的创新发展提出了策略建议。第一,广播要面向新媒体做开放的内容产品;第二,广播内容产品要不断满足用户对稀缺的需求;第三,广播新媒体内容产品的盈利模式并非一成不变,随着产品由稀缺到成熟,注意力变现方式应不断改变。广播的创新规律就是在走向成熟与打破成熟的循环往复中,与时代一起成长。
This article from the direction, positioning and profit model of three dimensions, the innovative development of broadcast content products put forward strategies and suggestions. First, broadcasting needs to be open to the new media. Second, broadcasting content products must constantly meet the users’ need for scarcity. Third, the profit model for broadcasting new media content products is not static. As the product grows from scarce to mature Attention should be continually changed. The law of innovation of broadcasting is to grow and mature with the times in the course of maturing and breaking the maturity.