在位居96年全国500强进出口企业之列的浙江东方集团股份有限公司的股票上市之际,我们采访了公司董事长刘宁生和总经理吴建华,请他们谈了谈公司的经营格局、经营优势、发展总方针、二次创业和企业竞争的核心等问题。他们的真知灼见,发人深省,给人启迪,令我们深信,“浙江东方”将是东方的旭日,灿烂辉煌! 一、公司市场化发展的经营格局。 刘董事长说:经过8年的发展,至96年底,公司净资产近3亿元,与改制前相比实现了翻番,净资产增值率年均在20％以上,已成为外贸与内贸结合, At the time of the listing of the shares of Zhejiang Orient Group Co., Ltd., which ranked among the top 500 import and export enterprises in China for 96 years, we interviewed Liu Ningsheng, the company’s chairman, and Wu Jianhua, the general manager, and asked them to talk about the company’s operating structure and business advantages , The general principle of development, the second pioneering and the core of enterprise competition. Their insights, thought-provoking, inspirational, convinced us that “Zhejiang Orient” will be the eastern sun, brilliant! First, the company’s market-oriented development of the business structure. Chairman Liu said: After eight years of development, by the end of 1996, the net assets of the company had nearly 300 million yuan, doubling compared with that before the reform, and the net asset value-added rate was more than 20% annually. It has become a combination of foreign trade and domestic trade ,