随着电视事业的发展,观众参与成为越来越突出、越来越重要的现象。所谓观众参与,是指观众对电视传播过程的介入和参加。是采编人员调动广大观众参与意识,使其成为电视的主人的现象。有了观众参与,既能增强观众对节目的亲切感、现场感,又能缩短主持人和观众的距离,提高收视率。现有的观众参与形式归纳起来有: 一是观众对节目本身的直接参与。这是让观众直接成为荧屏上主角的一种做法。这种参与形成生动活泼,富有鲜明的真情实感色彩和浓郁的现场交流气氛。让参与者上镜头,是目前最富生命力的一种参与 With the development of television, audience participation becomes more and more prominent and more and more important phenomenon. The so-called audience participation, refers to the audience involved in the process of television transmission and participation. Is the editorial staff to mobilize the majority of audience awareness of participation, making it a television host. With the participation of the audience, both to enhance the audience’s intimacy on the show, the sense of presence, but also to shorten the distance between the host and the audience to improve the ratings. Existing forms of audience participation summed up as follows: First, the audience directly involved in the program itself. This is a way for viewers to directly become the protagonist of the screen. This participation forms a vivid and vivid real feeling of color and rich atmosphere of live exchange. Having participants on the shot is one of the most viable present