面对不断攀升的旅游景区门票,人们不断提出种种质疑。加强景区票价的政府管理,是促使其回归公益属性的重要途径。基于新公共服务理论分析当前地方政府在旅游景区门票管理中存在的问题,可以从门票的定价、经营方式的转变以及社会公众管理参与度的强化等方面加强景区门票的有效管理,以真正保障旅游资源的公益性。 The face of rising tourist attractions tickets, people continue to raise questions. Strengthening government management of scenic fares is an important way to promote its return to public welfare properties. Based on the new public service theory, this paper analyzes the current problems of local government in ticket management of tourist attractions, and can strengthen the effective management of scenic tickets from the pricing of tickets, the transformation of management modes and the enhancement of social public management participation so as to guarantee the tourism The public welfare of resources.