年终特稿不可或缺,但报道量也并非越大越好。近年来,市场化媒体为了应对激烈市场竞争,动辄十几甚至几十版图文并茂的年终报道屡屡见诸报端,这的确给中央到地方各级党报党刊造成了很大冲击。这种情况下,版面有限的党报党刊不能盲目跟风硬碰硬,而是要扬长避短,准确定位,做出风格和特色。 Year-end specials indispensable, but the reported amount is not as good as possible. In recent years, in order to cope with the fierce market competition, the market-oriented media often reports in newspapers and magazines of more than a dozen or so illustrations. This indeed did a tremendous blow to the party newspapers and periodicals at the central and local levels. Under such circumstances, a limited edition of party newspapers and periodicals can not blindly follow the trend but should avoid weaknesses, accurately locate and make styles and characteristics.