网络思想政治教育日益发展成为大学生思想政治教育的新阵地,而微信公众平台作为新媒体的典型代表也逐渐成为高校网络思想政治教育的新抓手。随着智能手机在高校新生中使用越来越普及,微信公众平台在新生入学教育中的应用研究有其时代性、可行性和必要性。文章试从微信公众平台的特点、优势、搭建出发,阐明其如何行之有效地服务于高校新生入学教育。 The development of network ideological and political education is becoming a new front for ideological and political education of college students. As a typical representative of new media, WeChat public platform has gradually become the new starting point for college ideological and political education. With the increasing popularity of smartphones in freshmen in colleges and universities, the research on the application of WeChat public platform in freshmen education has its times, feasibility and necessity. Based on the characteristics and advantages of WeChat public platform, this article attempts to set out to explain how to effectively serve the enrollment education of freshmen in colleges and universities.