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社会的和谐,离不开思想的和谐、舆论的和谐。随着现代信息传播技术的快速发展,媒体格局正在发生深刻变化,社会舆论结构呈现出多层次的复杂状态,舆论的作用越来越大。把握正确的舆论导向是形成积极健康舆论环境的前提。世界各国特别是西方发达国家,已把舆论环境与政治、经济、外交、军事环境列为同等重要的地位。
The harmony of society can not be separated from the harmony of ideas and the harmony of media. With the rapid development of modern information and communication technology, the media landscape is undergoing profound changes. The structure of social media presents a multi-level complex state, and the role of media is getting bigger and bigger. Grasping the correct orientation of public opinion is the prerequisite for forming a positive and healthy public opinion environment. All countries in the world, especially the western developed countries, have placed the environment of public opinion and politics, economy, diplomacy and military environment on an equally important note.