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改革开放30年,中国家电业被认为是市场化程度最高竞争最为充分的行业之一。多年的追赶,使得这个行业形成了几近膨胀的数量增长,但却同时形成了越来越被挤压的生存空间——出口比例越来越大愈来愈依赖外销市场,主要竞争优势依然在于低劳动力成本带来的低价格。不仅仅是中国家电业,以家电业为代表的大多数中国制造业都面临这样的窘境:长期徘徊在产业链的最末端,利润比纸薄,
In the 30 years of reform and opening up, China’s home appliance industry is considered as one of the industries with the highest degree of marketization and the most competitive industries. After many years of catching up, the industry has formed a nearly inflated volume growth, but at the same time it has also formed an increasingly squeezed living space - the export ratio is increasingly dependent on export markets and its main competitive advantage lies in Low labor costs bring low prices. Not only China’s home appliance industry, most of China’s manufacturing industry represented by the home appliance industry are facing the dilemma: long-term hovering at the very end of the industry chain, the profit is thinner than the paper,