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2008年以来,儿童虚拟世界在国内成为又一种被追捧的新兴网络媒介形式。从已经运行的效果来看,以摩尔庄园为代表的儿童虚拟世界因能满足儿童体验、交往、学习、减压等媒介使用需求,故获得较积极的评价。基于充分理解儿童需要和鼓励儿童媒介良性发展的双重视角,本文认为,游戏开发者务必需要从社会责任角度重新审视产品开发;社会要充分认识到网络虚拟世界的存在,积极接纳和扩展网络的正面功能;学校不但要吸取网络虚拟社区的有效手段,切实改进少先队组织活动,还要采取多种手段,多渠道地开展儿童的媒介素养教育。
Since 2008, the children’s virtual world has become another sought-after emerging form of online media in the country. Judging from the effect that has been run, the children’s virtual world represented by Moore Manor has obtained a more positive evaluation because it can meet the needs of children’s experience, communication, study and decompression. Based on the dual perspective of fully understanding the needs of children and encouraging the positive development of children’s media, this paper argues that game developers must re-examine their product development from the perspective of social responsibility. The society should fully recognize the existence of the online virtual world and actively accept and extend the front of the network Function; schools not only to learn effective means of network virtual community, and effectively improve the Young Pioneers organizational activities, but also take a variety of means to carry out multi-channel education of children’s media literacy.