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One out of every three Chinese people is a mobile Internet user. Its huge population combined with its constantly ascending economic status spells an inspiring future for the smartphone sector, where Qualcomm Inc., a world leader in 3G, 4G and next-generation wireless technologies, dominates the market by producing high-quality chipsets. Yet, the company seems to have run into a stone wall as of late.
As early as last November, China’s National Development and Reform Commission(NDRC), the country’s top economic planner, commenced an anti-monopoly probe into Qualcomm’s business in Beijing and Shanghai, on the basis of accusations of possible abuses of intellectual property rights.
The NDRC revealed that Chinese mobile phone vendors had to pay Qualcomm 1-6 percent of each mobile phone’s cost as a patent licensing fee, not counting chipset charges.
The investigation was first sparked by condemnation from the China Mobile Phone Alliance (CMPA) under the China Communication Industry Association, which claimed that Qualcomm’s business model had severely undermined China’s mobile phone industry by overcharging its Chinese clients.
When patent holders charge exorbitant fees, there is nothing left for the Chinese mobile industry but manufacturing, said Wang Yanhui, Secretary General of CMPA, in an interview with China Central Television.
Established in 1985, Qualcomm is known for being the inventor of a digital wireless technology named Code Division Multiple Access (CDMA), the core component of some major 3G telecommunications standards such as Wideband Code Division Multiple Access. In 2013, Qualcomm’s revenue rose 30 percent to $24.87 billion, with$7.88 billion coming from patents.
The telecom giant, hitherto, has maintained the lion’s share of China’s mobile phone chip market, and its client list includes most Chinese mobile phone makers, such as Lenovo Group Co. Ltd., telecom equipment producers Huawei Technologies Co. Ltd. and ZTE Corp.
Paying the price
Maintaining a market share of 30 percent in the international market, it is not the first time that Qualcomm has been involved in an antitrust dispute. As early as 2005, in response to accusations from Nokia and Ericsson on the over-pricing of patent licensing, the European Union had initiated an anti-monopoly investigation against the U.S. telecom magnate that went on to span four years. In 2006, South Korea launched similar probes into its business. Eventually, the Korea Fair Trade Commission confirmed the allegation that Qualcomm discriminately overcharged some of its clients and wrote out a check for roughly $252 million.
As a matter of fact, in 2009, some domestic mobile phone vendors accused Qualcomm of practicing unfair competition by abusing its advantageous market position, and asked to be treated according to the FRAND principle—fair, reasonable, and non-discriminatory terms. However, at that time, China had just enacted the Anti-Monopoly Law, and still lacked the experience and resources necessary to crack down on illegal market operation and behavior.
As China’s Anti-Monopoly Law stipulates, fines can range from 1-10 percent of a company’s revenue for the previous fiscal year. Given that Qualcomm registered sales of$12.3 billion in China in the fiscal year ended in September 2013, the fine could be as high as $1 billion.
Hu Gang, a lawyer for China Consumers’Association, believed Qualcomm was likely to have a heavy fine imposed on them, for the NDRC needs only to prove that Qualcomm earned profits through pricefixing tactics, and such evidence could be quite easily be gleaned and collected from contracts and emails.
Hu claimed the government should focus on creating an open and transparent trade environment to safeguard consumers Part suppliers like Qualcomm that are in the higher end of the industrial chain can substan tially affect product prices, he said.
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Its pricing pattern would undoubtedly place a stumbling block on China’s road toward the 4G era. If it is established that the company engaged in monopoly behavior, Qualcomm may be forced to make some adjustments, meaning lower production costs for domestic mobile phone vendors, noted Xiang Ligang, CEO of a telecommunications portal website CCTime.
Self-dependence
As the proverb goes in the business world, top enterprises set the rules, second-class enterprises build up brands, and inferior ones earn a living by churning out products. In order to remove the obstacles on its 4G path, China needs to depend on itself by developing its own core technologies.
“Now, domestic manufacturers still cannot parallel their overseas rivals in chipset production. Except Huawei, 90 percent of domestic mobile phone makers have to rely on purchases from Qualcomm and MediaTek,” Song Yongjun, a chief consultant with Teler Telecom Consulting, told China Quality Daily. Zhuo Saijun, a senior analyst with Analysys International, argued that the current dispute could be an opportunity for Chinese enterprises to catch up in terms of technology and quality. Only reliable products can help domestic producers to win market recognition.
Beyond that, the related legal system should also be put in place in a step-by-step manner. Before the Anti-Monopoly Law came into existence, small and medium-sized businesses were squeezed by industrial giants. As it was promulgated in 2008, start-ups were given more breathing space.
As NDRC statistics show, in 2013, a total of 34,400 anti-monopoly cases were initiated, with fines reaching a total of 3.13 billion yuan ($510.6 million). “The law will be applied to fight both tigers and flies that violate market competition rules,” said Xu Kunlin, Director General of the Bureau of Price Supervision and Anti-Monopoly of the NDRC.
In 2013, six dairy companies, including Mead Johnson Nutrition and Danone SA, and six liquid crystal display panel companies, including Samsung Electronics and LG Corp., had heavy fines imposed on them because of price-fixing and anti-competitive practices.
Last, to overcome the hurdles put in place by Qualcomm, Chinese companies should intensify their efforts in product research and development.
“For Chinese mobile phone vendors, aside from resorting to legal protection, it’s essential to blaze a trail by breaking down dependence on overseas technologies and edging their way up the industrial chain,” said Huang Xiaopeng, a macroeconomic analyst.
Experts agree that when Chinese manufacturers turn into rule makers or brand creators, China’s mobile phone sector will completely bypass the price barriers set by companies such as Qualcomm.