由青啤发起的北京巷战当之无愧成为2005年中国营销战的一个样板。荣膺2005年度终端营销大奖,非青啤莫属。 2005年中国啤酒业老大青啤再度发起总攻,与老二燕京对决京城,上演巅蜂之战。此战关系非常重大,引起业界极大关注,三大焦点无可置疑赢得中国营销界的赞叹与赏识: 一是此战是老大老二之华山论剑,此消彼长,关乎今后双方的基本盘,甚至生存问题。 Beijing Street Warfare launched by Tsingtao Brewery deserved to be a model for China’s marketing war in 2005. Won the 2005 annual terminal marketing award, none other than non-Tsingtao. In 2005, Tsingtao Brewery Co., Ltd., the leader of China’s beer industry, once again launched the general attack and staged a battle against Top Bee with the second Yanjing. This battle is very significant, aroused great concern to the industry, the three major focus undoubtedly won the admiration and appreciation of the Chinese marketing community: First, this war is the boss of the second, the Huashanwang, the shift, related to the future of both the basic Disk, and even survival problems.